Within the Programme, we have recruited the most superior beef bull breeders from around New Zealand and selected their superior sires which deliver desirable genetic traits, such as growth, IMF and feed efficiency. Via our catalogue, options are provided for customers to select semen based on their breeding objectives. Click here

Calves within our programme will be recognised with a GENEZ branded ear tag. Two different colour waves will exist to highlight significant breeding traits. Once semen straws are purchased at between $8 - $13. Tags are an additional cost, to make progeny identifiable but also have supporting data for Conception to Plate. This will ensure that value is realised with GENEZ.

Rearer’s will have the ability to do a genomic test to ensure a pathway to processor premiums. Calves that qualify will hold a second tag to identify this.

GENEZ has created unique partnerships with both Stock Agents and Processors which will acknowledge the brand and therefore pay a premium.

With 2023 Bobby calf regulations as well as 2030 methane gas emissions targets - this programme will make a notable contribution. By all playing our part we can make a difference. GENEZ will be reporting on these impacts.