GENEZ offers New Zealand’s best beef genetics to the dairy industry, with a strong value proposition for dairy and beef farmers.

GENEZ provides elite beef semen for low genetic merit dairy cows. Through our GENEZ Dairy Beef Traceability Programme, we look to enhance value for both dairy and beef farmers.

Why Premium Beef Genetics?

We want to unlock additional value for both the dairy and beef sectors, while addressing industry challenges.

By using GENEZ semen options and integrating tailored beef genetics into the supply chain, all participants benefit from the added value.

Our alternative semen supply is cost effective, reducing breeding costs and progeny wastage, while enhancing returns from the resulting dairy beef animals.

Delivering efficiency, and profitability for farmers while prioritising the welfare of animals and the environment.

Cross-bred cows now dominate New Zealand's dairy industry, comprising 67.2%* of the 4.84 million dairy cows. With 1.05 million dairy-origin calves entering the beef industry annually and 60% of the country's beef production originating from dairy farms, the trend is on the rise.

These are compelling figures that show the need to ensure consideration of beef farmer requirements, while still delivering the calving ease and short gestation that dairy farmers expect.

* Dairy NZ annual statistics 2022

From Conception to Plate

GENEZ superior beef genetics will ensure high quality beef progeny carrying enhanced characteristics such as marbling and growth, to meet market demand with premiums to support.

Our industry leading beef genetics and comprehensive calf traceability programme provide transparency at point of sale throughout the supply chain. This additional data sets us apart in the market and supports a consumer story.

This will deliver an innovative approach, tracing progeny from Conception to Plate providing added value and sustainability.

Our Beef Breeder Partners

The Programme

GENEZ have partnered with New Zealand’s leading beef breeders to offer a value-add option for lower genetic merit dairy cows.

Through our partnerships, calves within our programme can be genomically tested. These same calves will also receive GENEZ tags at birth. Our visual GENEZ tags are supplied as lifetime ID for the calf, showcasing superior beef genetics within our programme.

Strong partnerships throughout the supply chain will ensure farmers who focus on the finishing market will realise these premiums.

This fully transparent story will be supported by data to increase consumer interest and innovation to market.

Find out more about the people behind this

  • Within our catalogue you can view genetic data which includes some genomic information to allow you to choose the bulls which suit your breeding objectives.

  • Industry leading and quality controlled collection centers nationally which will transfer to your local technician

  • GENEZ will supply these as part of the programme

  • Through our partnerships, calves within our programme can be genomically tested. This will allow rearer’s and finisher’s to identify desired traits and align with supply chain pathways to premiums.

  • Our partnerships throughout the supply chain offer financial incentives to benefit all participants.

The Impact Story

  1. A minimum of 32% reduction in carbon emissions per kg of beef produced.

  2. Feed efficiency improved by at least 9%, causing a marked reduction in greenhouse gas emissions.

  3. Huge opportunity for less dairy calf wastage.

    Together we can make a difference by delivering an animal genetically suited to better environmental outcomes

    • Sources: The value of dairy beef progeny test, produced for NZ Beef and Lamb, published August 2022

Our Partners

PBB Livestock
Datamar Livestock

  • Transparency and Traceability

    We understand the growing importance of traceability and consumer demands. This enables farmers, retailers and consumers to have full confidence in the origin, quality and safety of the products they interact with.

  • Integrated Genetic Programme

    Our programmes are meticulously designed to optimise breeding outcomes, ensuring the production of high-quality dairy beef offspring, with enhanced genetic potential.

  • Positive Impact and Sustainability

    Our focus goes beyond genetic advancements. We are driven by a genuine desire to create positive impacts and promote sustainability within both the dairy and beef industries.

  • Research and Data Focused

    Respected research and data is used at all times and implemented as quickly as it is validated. We will continue to look to research and build on the continuum of data. We will develop further understanding of cattle enhancement via drive, data-driven decision making.

  • Family Owned

    We are backed by family values and a real desire to make change. GENEZ has been designed with 50 years of industry knowledge in farming and genetics, recently coupled with industry involvement and passion.

“At GENEZ, we strive to redefine excellence and set new benchmarks through our unwavering commitment to quality, sustainability, and industry advancement.”